Get a copy of Coralee's new book!
Written to empower both sides of the service counter, Coralee’s Car Care Cookbook helps advisors communicate with confidence while giving vehicle owners insight into the “why” behind recommendations.
The result? Better conversations, informed decisions, long-term vehicle health, and stronger customer relationships.
Designed to live on the coffee table of every waiting room and behind the counter, this book gives automotive service advisors fresh, practical ways to explain diagnostics, repairs, and maintenance so customers actually understand what’s happening with their vehicles. No jargon. No mystery. Just transparency that builds trust.
This is Coralee Zueff’s highly anticipated second book, following the success of Five Star Service Advisor, and it delivers the same real-world expertise with an even broader impact—Coralee doesn’t just pull back the curtain, she raises the garage door, transforming confusion into confidence for both advisors and vehicle owners.
Get a copy of Coralee's first book!
In a typical workday, everything can be going smoothly until a customer is furious at the cost of their bill and thinks they know more than you and the technician because they watch videos on YouTube. It's now 4:45 and you haven't even had time for a lunch break. How do you handle everything, keep a smile on your face and feel like life has not been sucked out of you? I have twenty years of experience in the automotive industry.
So, here is what I cover in my book:
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Sell more work by educating the customer, not high-pressure sales tactics.
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Ask customers better questions to get the correct description of the complaint for the Technician.
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Understand a Technician's diagnosis and communicate it to the customer.
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Handle customer objections.
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Deal with shop conflict.
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Properly create an estimate so that the customer feels supported.
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Manage the technicians' time more effectively.