MY BLOG

In a recent appearance on The Josh Parnell Leadership Podcast , automotive trainer and coach Coralee Zueff  shared her journey, philosophy, and vision for the future of service advisors—and the industry as a whole. Hosted by Josh Parnell , the episode dives into what it truly means to serve customers, build trust, and lead with confidence. 👉 Listen to the full podcast episode here: https://open.spotify.com/episode/56n4L8oEU4AFbyWoaKfEbF 👉 Watch the full interview on YouTube

My BIMRS journey began with a burst of excitement, the kind that comes when you know you’re about to step into something bigger than a conference. This wasn’t just another work trip — it felt like a chance to reconnect with the heartbeat of the BMW and European automotive community, learn, contribute, and meet incredible people along the way. The first major experience was at the BMW Performance Center in Greenville, North Carolina, where I spent a full day and a half immerse

My MWACA Roadshow kicked off the moment I grabbed the keys to my rental — a bright blue Ford Bronco. With blue being my favorite color, it felt like the universe was setting the tone for an unforgettable adventure right from the start.  And because every great journey deserves a visual, here’s the map of my road trip adventure: My journey started in Wichita, Kansas , where the class took place inside WSU Tech’s automotive training facility. The building was enormous and thoug