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Book Me To Speak
At Your Next Event

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Any subject related to Automotive Industry and Women in Trades is my “Zone of Genius”. Coralee guarantees that her topics are Captivating, Engaging, and Inspiring; and that her information is delivered logically. Each speaking engagement is customized to match your goals and the audience.

 

It has been consistently observed in Coralee’s classes that she never approaches training with a rigid “this is the only way” mindset. She intentionally avoids scripted dialogue, believing that real-world customer interactions require adaptability, authenticity, and critical thinking. Instead, Coralee presents proven concepts, practical strategies, and communication techniques that participants can personalize to fit their own style and their customers’ needs. She emphasizes the importance of staying flexible — because if a customer moves off-script, a service advisor must be able to respond confidently and creatively. Coralee’s ultimate goal is to equip advisors with the ability to think on their feet and to communicate repairs and maintenance in a variety of ways that resonate with different types of customers.

 

Coralee’s sessions can be adapted to fit a wide range of sponsors, including shop management software companies, vehicle manufacturers, parts suppliers, and parts manufacturers. Whether the goal is to highlight the practical benefits of a specific product, showcase the strengths of a brand, or demonstrate how quality parts and systems directly impact service excellence, each session can be tailored to align with a sponsor’s message and audience. This flexibility allows the training to remain both educational and relevant while giving sponsors meaningful visibility and authentic integration into the learning experience.

Speaking &

Training Highlights

At ASTA, Coralee Zueff taught her signature class, “The Price Shopper Playbook: How to Sell More Than Just the Cost,” delivering high-impact communication strategies designed to help advisors, technicians, and shop owners present value with clarity and confidence.

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At BIMRS, Coralee Zueff delivered two WorldPac-sponsored training sessions focused on advanced communication, trust-building, and effective strategies for addressing BMW and European repair challenges.

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During the MWACA Roadshow, Coralee Zueff traveled across four states to teach service advisors, shop owners, and automotive teams committed to elevating their communication and performance.

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During the VISION Hi-Tech Training & Expo, Coralee Zueff returned as an instructor to teach service advisors and shop leaders proven communication strategies that elevate value, trust, and performance.

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During the Texas Two Step training, Coralee Zueff taught service advisors and shop leaders sales-driven communication strategies that increase value perception, close more work, and strengthen customer trust.

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FIXED OPS ROUNDTABLE

The Fixed Ops Roundtable is where the automotive industry goes
to stay ahead of the curve, delivering an astonishing array of technology, experts, dealers, managers, education, marketing,
and networking opportunities, all carefully designed to make
a highly-targeted impact on the fixed operations business.

Advisor & Technician Segment:
During the Fixed Ops Roundtable Wild Wild West, Ted Ings hosted Coralee Zueff and
Marco Zwanenburg to discuss good communication between service advisors and technicians.
In this panel, we discuss common complaints and how they can be resolved.

Technology & Car Clinic Panel:
The technology and car clinic panel discusses all the benefits of inviting customers back
to the dealership and adequately introducing them to the service department. Coralee Zueff
made an excellent point to ask the advisors what are common questions they are
repeatedly asked and to bring them out at these clinics. Doing this will take some
stress off the advisors and help them use their time more efficiently.

Price Perception Panel:
In this Fixed Ops Roundtable Dare to Dream event, Coralee Zueff shares her experience
as an Independent Service Manager, and the top reasons customers leave the
dealership and will never return. You have to listen to discover these top 3 reasons! 

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