Book Me To Speak
At Your Next Event

Any subject related to Automotive Industry and Women in Trades is my “Zone of Genius”. Coralee guarantees that her topics are Captivating, Engaging, and Inspiring; and that her information is delivered logically. Each speaking engagement is customized to match your goals and the audience.
It has been consistently observed in Coralee’s classes that she never approaches training with a rigid “this is the only way” mindset. She intentionally avoids scripted dialogue, believing that real-world customer interactions require adaptability, authenticity, and critical thinking. Instead, Coralee presents proven concepts, practical strategies, and communication techniques that participants can personalize to fit their own style and their customers’ needs. She emphasizes the importance of staying flexible — because if a customer moves off-script, a service advisor must be able to respond confidently and creatively. Coralee’s ultimate goal is to equip advisors with the ability to think on their feet and to communicate repairs and maintenance in a variety of ways that resonate with different types of customers.
Coralee’s sessions can be adapted to fit a wide range of sponsors, including shop management software companies, vehicle manufacturers, parts suppliers, and parts manufacturers. Whether the goal is to highlight the practical benefits of a specific product, showcase the strengths of a brand, or demonstrate how quality parts and systems directly impact service excellence, each session can be tailored to align with a sponsor’s message and audience. This flexibility allows the training to remain both educational and relevant while giving sponsors meaningful visibility and authentic integration into the learning experience.
Speaking &
Training Highlights
At ASTA, Coralee Zueff taught her signature class, “The Price Shopper Playbook: How to Sell More Than Just the Cost,” delivering high-impact communication strategies designed to help advisors, technicians, and shop owners present value with clarity and confidence.

At BIMRS, Coralee Zueff delivered two WorldPac-sponsored training sessions focused on advanced communication, trust-building, and effective strategies for addressing BMW and European repair challenges.

During the MWACA Roadshow, Coralee Zueff traveled across four states to teach service advisors, shop owners, and automotive teams committed to elevating their communication and performance.

During the VISION Hi-Tech Training & Expo, Coralee Zueff returned as an instructor to teach service advisors and shop leaders proven communication strategies that elevate value, trust, and performance.












