Any subject related to Automotive Industry and Women in Trades is my “Zone of Genius”. Coralee guarantees that her topics are Captivating, Engaging, and Inspiring; and that her information is delivered logically. Each speaking engagement is customized to match your goals and the audience.
It has been consistently observed in Coralee’s classes that she never approaches training with a rigid “this is the only way” mindset. She intentionally avoids scripted dialogue, believing that real-world customer interactions require adaptability, authenticity, and critical thinking. Instead, Coralee presents proven concepts, practical strategies, and communication techniques that participants can personalize to fit their own style and their customers’ needs. She emphasizes the importance of staying flexible — because if a customer moves off-script, a service advisor must be able to respond confidently and creatively. Coralee’s ultimate goal is to equip advisors with the ability to think on their feet and to communicate repairs and maintenance in a variety of ways that resonate with different types of customers.
Coralee’s sessions can be adapted to fit a wide range of sponsors, including shop management software companies, vehicle manufacturers, parts suppliers, and parts manufacturers. Whether the goal is to highlight the practical benefits of a specific product, showcase the strengths of a brand, or demonstrate how quality parts and systems directly impact service excellence, each session can be tailored to align with a sponsor’s message and audience. This flexibility allows the training to remain both educational and relevant while giving sponsors meaningful visibility and authentic integration into the learning experience.
PAST EVENTS
At ASTA, Coralee Zueff taught her signature class, “The Price Shopper Playbook: How to Sell More Than Just the Cost,” delivering high-impact communication strategies designed to help advisors, technicians, and shop owners present value with clarity and confidence. Her session sparked meaningful conversations, thoughtful questions, and noticeable breakthroughs as attendees reframed the way they approach customer interactions. The experience highlighted Coralee’s ability to elevate professionals through education, reinforcing her commitment to strengthening the industry by teaching practical, transformational communication skills. ASTA became a powerful reminder of how deeply rewarding it is for her to contribute to a community that is eager to learn, evolve, and grow.
At BIMRS, Coralee Zueff delivered two WorldPac-sponsored training sessions focused on advanced communication, trust-building, and effective strategies for addressing BMW and European repair challenges. Her teaching provided attendees with clear, actionable methods to strengthen customer relationships and improve the accuracy and confidence of their service recommendations. A key breakthrough in her sessions centered on coolant system communication and how proactive, transparent conversations can reshape the customer experience. Coralee’s presence at BIMRS reflected her commitment to elevating industry standards and reinforcing the mindset embodied in Ayrton Senna’s words: “The day you think there is no more to learn, you stop being great.” Her instruction empowered professionals to adopt this philosophy in their daily work, making her contribution to the event both meaningful and impactful.
During the MWACA Roadshow, Coralee Zueff traveled across four states to teach service advisors, shop owners, and automotive teams committed to elevating their communication and performance. Her sessions brought clarity, structure, and proven strategies to professionals seeking to strengthen customer interactions, improve internal teamwork, and enhance overall shop effectiveness. At each stop, Coralee’s teaching inspired meaningful discussions, skill-building, and mindset shifts that helped attendees approach their roles with renewed confidence and purpose. The roadshow highlighted her ability to connect with diverse audiences, deliver impactful training, and ignite transformation within shops and teams across the region.
FIXED OPS ROUNDTABLE
The Fixed Ops Roundtable is where the automotive industry goes
to stay ahead of the curve, delivering an astonishing array of technology, experts, dealers, managers, education, marketing,
and networking opportunities, all carefully designed to make
a highly-targeted impact on the fixed operations business.
Advisor & Technician Segment:
During the Fixed Ops Roundtable Wild Wild West, Ted Ings hosted Coralee Zueff and
Marco Zwanenburg to discuss good communication between service advisors and technicians.
In this panel, we discuss common complaints and how they can be resolved.
Technology & Car Clinic Panel:
The technology and car clinic panel discusses all the benefits of inviting customers back
to the dealership and adequately introducing them to the service department. Coralee Zueff
made an excellent point to ask the advisors what are common questions they are
repeatedly asked and to bring them out at these clinics. Doing this will take some
stress off the advisors and help them use their time more efficiently.
Price Perception Panel:
In this Fixed Ops Roundtable Dare to Dream event, Coralee Zueff shares her experience
as an Independent Service Manager, and the top reasons customers leave the
dealership and will never return. You have to listen to discover these top 3 reasons!
PITCH TANK
"Welcome to ASOTU’s Pitch Tank by Auto Genius! This is the fastest show in automotive
designed to help dealers better understand the partner and technology landscape.
Our industry partners will share their unique offerings while industry experts dive in
asking questions about technology, support, systems, and more!
Each participant will get 3 minutes to deliver an audio
pitch that showcases the best they have to offer.
The pitch will be followed by a series of Q&A with our moderators
and scores rating the pitch and product on a scale of 1-5.
A winner will be crowned and brought back to compete in a monthly tournament.
What’s on the line? Pride, podcasts, and potential deals.
This action-packed audio event is designed to help you maximize your time
and find potential collaborators in the automotive industry."
For Pitch Tank, Coralee will be competing against two
worthy opponents and share why service advisor training is
crucial to keeping customers in the Dealership space.
UPCOMING EVENTS
The VISION Hi-Tech Training & Expo is the leading annual gathering for automotive service professionals — bringing together thousands of shop owners, technicians, service advisors, managers, and educators for four days of world-class training, technical workshops, management courses, and networking, along with a 60,000-square-foot exhibit hall showcasing cutting-edge tools and technology.Coralee Zueff will be returning to teach at VISION for the second time, lending her extensive industry experience and expertise to help attendees sharpen skills, adopt best practices, and benefit from her real-world insights. Her participation reinforces VISION’s mission to elevate professionalism in automotive service — offering attendees not only top-tier education, but mentorship from seasoned veterans.
The Texas Two Step Training is an event with a multi-city training tour across Texas (with stops in Dallas–Fort Worth, Austin, San Antonio, and Houston) held in March each year. Organized to “elevate the automotive industry in Texas,” the program gathers top-tier trainers to deliver accessible, high-quality training sessions for service advisors, shop owners and technicians. Coralee will be joining instructors Mike Cleary, Oscar Gomez and Rick White for the second year in a row along with the event organizer, John Firm.
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