From Hot Laps to Coolant Leaks at BIMRS

My BIMRS journey began with a burst of excitement, the kind that comes when you know you’re about to step into something bigger than a conference. This wasn’t just another work trip — it felt like a chance to reconnect with the heartbeat of the BMW and European automotive community, learn, contribute, and meet incredible people along the way.

The first major experience was at the BMW Performance Center in Greenville, North Carolina, where I spent a full day and a half immersed in driving exercises that pushed both the vehicles and myself. We explored everything from autocross to hot laps, from controlled braking to wet-weather handling, and even ventured into off-road terrain. Each activity required a different level of focus and trust, not only in the car but in my own instincts behind the wheel.

By the end of the driving portion, we were each given a beautifully crafted commemorative coin — a symbol of the adrenaline, learning, and pride that came with completing the program. It felt like receiving a badge of honor, something tangible to hold onto long after the road dust settled.

And somewhere between the laps, the laughter, and the shared moments of thrill, I made new friends — Peter and Carlos — who added even more energy and connection to the experience.

Next came the BMW factory body tour, an unexpectedly emotional highlight for me as a Red Seal Parts Technician. Phones had to be turned off, so there were no pictures, only pure observation and awe. Walking through the factory felt like witnessing a living blueprint — a real “parts tree” unfolding in front of me, piece by piece, with a level of precision and flow that only BMW manufacturing could deliver. Everything moved with purpose. Everything had a role. And seeing that process in real life deepened my appreciation for every part I’ve ever handled, ordered, or explained to a customer. As if that weren’t enough, catching a glimpse of a camouflaged BMW prototype at the performance center felt like spotting a secret — a quiet promise of what’s coming next.

Teaching my two sessions, proudly sponsored by WorldPac, became the grounding heart of the trip. The preparation, the energy, the conversations — every part of it reminded me why I love being both a master service advisor and a coach. None of it would have been possible without Keith Defazio, who somehow managed the responsibilities of multiple people at once and still made sure every speaker felt supported. And I’m deeply grateful to Anna Tiemann for adjusting the room temperatures so no one froze; comfort matters, especially when minds are working hard.

One memorable moment from class unfolded during our discussion about coolant systems. It sparked a realization shared among many attendees: most BMWs and European vehicles develop coolant leaks before the recommended flush interval ever arrives. That insight opened the door to deeper conversations about proactive service, transparency with customers, and how communication directly influences trust and long-term relationships. Every face in that room — every nod, every question, every spark of understanding — reminded me of the profound responsibility and privilege that comes with teaching in this industry.

Throughout the entire BIMRS experience, I found myself reconnecting not only with familiar faces but also with the roots of why I love this profession so much. BIMRS, at its core, is a nonprofit organization dedicated to supporting independent BMW service professionals. Founded in 1997, it has grown into a worldwide network committed to education, collaboration, and raising the standards of European automotive care. Being surrounded by people who share the same dedication felt like returning to a home I didn’t even realize I had missed.

As I reflected on everything — the performance center, the factory tour, the teaching sessions, the conversations, the friendships — a powerful Ayrton Senna quote echoed in my mind:“The day you think there is no more to learn, you stop being great.”This event embodied that truth at every turn. Every shop owner, technician, service advisor, and trainer who attended came with a hunger for growth. And in return, BIMRS gave us knowledge, connection, and a reminder of the greatness we continue to chase.

This experience didn't just teach others — it fueled me. It reinforced the importance of giving back to the industry I love. It reminded me that growth happens in rooms filled with questions, in buildings filled with moving parts, and on tracks filled with controlled chaos and complete trust. It reminded me that the best moments in our careers often come from the people we meet, the stories they share, and the pride we carry for the work we do.

I returned home energized, grateful, and more committed than ever to supporting this industry — one class, one conversation, and one connection at a time.

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