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Cedar Rapids-MWACA.HEIC

Explaining Diagnostics, Repairs
& Maintenance with Confidence

Service advisors are the bridge between the technician, the shop, and the customer—and how well that information is communicated can have a major impact on customer trust, repair approval, and shop performance.

 

In this interactive 2-hour session, we’ll focus on practical communication strategies that help service advisors explain diagnostics, repairs, and maintenance clearly and confidently—without overwhelming customers or relying on a scripted sales approach.

 

We’ll start with diagnostics and testing: how to explain what the technician is doing, why testing takes time and expertise, and why diagnostic work has value—even when it doesn’t result in an immediate repair.

 

From there, we’ll look at presenting repair recommendations in a way customers can understand and act on. Using simple language, visual explanations, and a structured presentation, advisors will learn how to give customers the information they need to make informed decisions based on their priorities, timeline, and budget.

 

We’ll also take a fresh look at today’s maintenance recommendations, including changing manufacturer service intervals, extended oil change intervals, “lifetime” fluids, and the difference between what a vehicle manufacturer recommends and what may make sense for a customer’s individual driving conditions.

 

Throughout the session, we’ll discuss common real-world situations, share practical communication techniques, and leave plenty of room for questions and participation.

 

The goal isn’t to give advisors a script—it’s to give them the knowledge and confidence to have better conversations.

Join us in Langford for an evening of practical, interactive training! Food is included and will be served from 5:30–6:00 p.m., followed by the session from 6:00–8:00 p.m. The exact address will be sent to registered attendees closer to the date.

1 attendee

2 or more attendees

All 3 sessions - 1 attendee

All 3 sessions - 2 or more attendees

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